You either love McDonalds or you hate them, but one thing you cant question is the power of their advertising. Whoever is in charge of their marketing has perfected the art of translating simple concepts to various platforms. From interactive to street advertising McDonalds know how to make their stamp and how to get noticed. If you are looking for inspiration this is a brand that knows how to communicate with its consumer, and lets face it, their hard to ignore. Definitely feeling bit peckish now.
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