I have to be perfectly honest with the fact I’m not a huge supporter of animal rights. However when stumbling across this protest formed by PETA (People for the Ethic Treatment of Animals), I did have take a second to appreciate their shocking campaign. PETA demonstrators acted like packed pieces of meat, similar to ones you might see in the supermarket, just slightly bloodier. Branded with stickers that read ‘Billions of Animals Are Abused and Violently Killed Because You Eat Meat’.
As you can imagine PETA’s attempt did capture the public’s attention but almost had the reverse effect. When reading responses to the demonstration, people argued that these types of campaigns are getting a bit boring and unrealistic.
I’m not sure where I stand; obviously putting the issue in this type of context is hard hitting and shows how passionate the organization is on changing the publics opinion. But is it going to change my opinion on eating meat? Probably not. PETA might need to rethink their marketing tactics, clearly targeting meat eaters to feel guilty isn’t quite working; if anything it’s aggravating them.
What are your thoughts?
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