David Beckham takes the stage

For a while now I’ve been banging on about how the use of celebrity endorsements is usually just a waste of money, however after seeing this video I take it all back. I don’t know if it’s my strong love for David Beckham or whether the idea itself is so simple but Adidas have definitely hit the nail on the spot with their ‘Take the stage’ campaign. Adidas invited people from around the country to support TeamGB in their photo booth at the London Olympics, but little did they know a guest visit from David Beckham was coming their way. It’s clear to see what an impact this endorsement had on the public, sometimes its just knowing how to use a celebrity to your full advantage.