Wednesday, 8 August 2012


Unfortunately none of these adverts are officially supporting the Olympics, these adverts were designed for the Fauxlympics, a competition set by marketing company the Drum. Inviting all ‘creative athletes’ to help brands and agencies discover what will and won’t be allowed by LOCOG.

The competition was split into four catorgories:
The Sprint: Guerrilla ads that would be taken down faster than Usain Bolt can run 100 metres.
The Long Shot: Ads which probably should be allowed to run, but probably won’t.
The Hurdles: Ads which manage to get around the advertising rules.
The High Jump: Funny ads which break all the rules.

Here Ive selected a few of my favourites but there are endless amounts of humorous ideas, the entry date for the competition has already closed but voting continues until tomorrow night. To view more and to vote for your favourite visit

Sunday, 5 August 2012

the boys

(all images from streetfsn)

 Feeling really uninspired with the high streets end of summer sales and limited new collections I looked endlessly through style blogs yesterday for some new inspiration. And it appears that the men of the streets are stealing the show. Covered in tattoos with their graphic prints, camouflage turn ups and modern tailoring its nice to see some alternative style emerging. Currently loving all things oversized its time for me to route through the mens collections and follow these guys with original pieces and laid back style. Would also love to know where these guys go in the spare time.

Wednesday, 1 August 2012

David Beckham takes the stage

For a while now I’ve been banging on about how the use of celebrity endorsements is usually just a waste of money, however after seeing this video I take it all back. I don’t know if it’s my strong love for David Beckham or whether the idea itself is so simple but Adidas have definitely hit the nail on the spot with their ‘Take the stage’ campaign. Adidas invited people from around the country to support TeamGB in their photo booth at the London Olympics, but little did they know a guest visit from David Beckham was coming their way. It’s clear to see what an impact this endorsement had on the public, sometimes its just knowing how to use a celebrity to your full advantage.