As I started to watch this video, I slowly realised what Fitness First had set out to do and Im not quite sure if it's worked in their favour. The bus shelter located in Rotterdam, boldly displays your weight using the scales built into the seats. Many people have argued how clever the advert is but the general reception is any company that has just publicly exposed your weight without your permission is not somewhere you want to spend your money. I cant decide whether I love it for the brilliant execution or hate it because if that was me I would be rather embarrassed. Although the idea is meant to be a motivational tool, I wonder if Fitness First considered those with eating dissorders and how it might effect them when they took a seat. I understand companies cant please everyone when they create an advert but it doesn't seem like they pleased anyone with this.
Monday, 17 September 2012
The Royal College of Nursing launched their ‘This is Nursing’ campaign today which aims to promote the challenges and rewards that a career in nursing can bring. This short film displays the ups and downs of being a carer, whilst at the same time showing a patient’s journey through life. The RCN have said they wanted to challenge the negative publicity about the patient neglect and poor conditions, 'It’s time to celebrate the outstanding work nurses do on a daily basis, often in extremely difficult situations’. I personally think it’s nice to see a campaign supporting the NHS, especially as it shows the reality of modern day nursing and the skills needed to be part of this profession. I can’t say I spent much time in the hospital myself but this promotional video definitely gives a more positive vibe around the NHS and its services.
Thursday, 13 September 2012
Yes, I know the Olympics are over and done with now but whether your bored of them or not I still seem to be finding more campaigns that I need to share. Although the Olympic adverts released this year have been pretty impressive, I did come across these Amnesty International torture campaigns that were designed in 2008 following the Beijing Olympics. The human rights organisation used popular sporting events and displayed them in a slightly less patriotic way, with the slogan reading ‘after the Olympic Games, the fight for human rights must go on’. Unfortunately for ad agency TBWA, the adverts were deemed too graphic to be released. I can understand that the use of the Olympics in this context might have been considered offensive, but it definitely gets the message across. Organisations like Amnesty struggle to compete against large corporate brands on a daily basis but when they produce such powerful imagery, I think it should be shared and not hidden.