Monday, 31 December 2012

Wimpys Braille Burgers

As sad as it sounds one of the things I look forward to at christmas is getting books for my course, I cant justify spending my own money on them so its nice to get them as presents. This year I got the book Goodvertising, which is literally like an encyclopaedia of advertising. Ive already managed to read it back to back, and found so many new things. Starting with the Wimpys braille burgers.

Wimpys aim was to let visually impaired people know that they offered braille menus in all of their restaurants. So to spread the word with the help of Metropolitan Republic, they built braille burgers using the sesame seeds on the buns. Reading '100% pure beef burger made for you', they sent them to three of the biggest blind institutions in South Africa and let 15 blind people finally see what they were eating. When I read about this I instantly thought how powerful and simple the idea was, although as mentioned in the video it was only small gesture, its executed brilliantly and brought together with a genuinely moving video. Nice to see fast food chains finally doing something sincere with their marketing. 

Tuesday, 18 December 2012

Its the motherhood, its another hood.

For a while now Ive been meaning to do a blog post but time has been limited with the large amount of work I have to do. And probably down to the fact that every time I sat down to write a post, I had nothing to write about. Listening to music on youtube I came across one advert I chose not to 'Skip' and actually watch. Known for their witty and funny approach to advertising, Fiat have released the Motherhood rap advert. Listing everything a mother has to go through from spending three months in pjs to swapping your sexy handbag to a snot stained sack, the advert features a range sharp lines with a catchy tune. Clearly targeting the everyday mum, Fiat barely promoted their car throughout the ad and focussed on appealing to a potential consumer. Really refreshing way for a car company to engage with its audience, hats off to Mother for creating what is being described as 'viral video gold'.