Wednesday, 27 March 2013

If fast food could talk...

So some of you might know that for my final dissertation Im looking at how the animal rights organisation PETA could adopt a new strategy and method to change people's views on veganism. The challenge for me? I love meat. And have no intention on changing my mind any time soon. As Ive looked at PETAs work and other animal rights charities, Ive noticed the overuse of shock tactics are leaving viewers feeling uncomfortable and ashamed, which nobody should be made to feel about something that society has taught us. In particular I watched this video from Mercy for Animals, an organisation I was unaware of until now. With the aim to expose what really goes into fast food meat, this talking sausage tells his dramatic life story and the horror he's been through. As I watched the video I wondered how it was going to make an impact, and suddenly the screen splits to the video footage of trapped animals and meat being processed. And now Im left feeling shocked and disgusted by the concept. But its not going to stop me from eating fast food. Although many campaigns can make people question themselves as meat eaters, a lot of the time all it does is spark conversation for a short amount of time. If animal rights organisations are serious about turning more people vegan, they need to understand that lecturing them and referring to them as 'animal abusers' is not the way forward. Stop trying to think of controversial adverts and the craziest publicity stunts and start educating people on how they could do better. 

Tuesday, 12 March 2013

The Harlem Struggle

I have to admit when I first saw the Harlem Shake I spent good hour after watching all the videos on Youtube, thinking of ways that I could recreate my own. But today I came across a slightly different version of the dance that has sparked controversy worldwide. The Dutch Parkinson's Society released the video, 'Worst Shake Ever' that shows society chairman Eric Roos, shaking out of control after not taking his medication. Designed by Saatchi and Saatchi the strapline reads - 'Shaking, fun for some … daily struggle for others.' With the aim to raise awareness of the disease, the video has received mixed reviews with many feeling offended and finding the overall approach distasteful. Personally I think its genius. The fact that Saatchi and Saatchi have acknowledged the success of the Harlem Shake and applied to an organisation that struggles to gain media attention at the best of time, is brilliant. Tapping into worldwide trends is something that more brands should be taking note of, whether it be social, cultural or environmental. With over 90,000 views its clear that they have reached their goal of raising awareness even if it has caused a stir.