Wednesday, 29 February 2012

watch your drink.

There has been noticeably more campaigns focussing on drinking responsibly, many of which I find quite effective but non that really make an impact on my drinking habits. However one campaign formed by TBWA for, is so cleverly done that it would definitely make me think twice. The idea was to place mini cocktail umbrellas in people’s drinks when they weren’t looking with a message that read ‘this is how easy it is to spike your drink’. Targeting bars across the country, the idea is brilliantly executed. I have to admit if I found that in my drink I might be slightly freaked out but it delivers an important message that you wouldn’t forget easily. Very well done.

Thursday, 23 February 2012

the play belt

On a recent project we were asked to explore ways in which we could encourage behaviour changes. One brand that is continuously developing ideas that change consumers actions is Volkswagen with their ‘Fun theory’ campaign, from musical stairs to the worlds deepest bin they are constantly supporting ways that prompt the public to do the right thing. A favourite of mine is the design of their new energy saving car; portable TV screens have been fitted in the headrest of each seat but will only work once the passengers have fastened their seatbelt. A simple but effective way to encourage young passengers to be safe when travelling. Very clever and tactical campaign from Volkswagen.

Wednesday, 22 February 2012

Luck is everywhere

One of the most effective street campaigns I have seen is 'Luck is everywhere' designed by Bungalow25 . Passer-bys were asked to play a simple game of the good old fruit machine; the idea was to photograph three cars of the same colour to be in for a chance to win 80,000 euros. Not only was this a  brilliant way to interact with a wide audience it cost nothing to implement. A simple sign hung over one of Madrid's busiest roads publicized the casino whilst demonstrating the benefits of playing with them. Very clever.

Monday, 20 February 2012


With my birthday next month, I’m now currently on the prowl for potential presents, starting with a pair of flatforms. I bought a pair from Topshop last summer and they are the comfiest heels I own. I’ve spotted a few that Id quite like but I’m mainly looking for a brogue style shoe that I can wear during the day.

Sunday, 19 February 2012

Pentland HQ

After being selected to present my Boxfresh campaign to the Pentland head quarters, myself and four others took a trip down to London on Wednesday. We were given a tour around the impressive head offices; from chill out zones to Olympic style swimming pools, it was far from your standard office. We then presented each of our ideas to a select group of Pentland representatives, which I have to admit was rather nerve wrecking but we all received really positive feedback. After that we were given a voucher to spend in their store, to which I stayed true to my brand and purchased a Boxfresh t-shirt. All in all it was a really good day, it was such a great opportunity to present our ideas and visit the head offices. If you didn’t have chance to check out my video that I posted in the summer have a look here and let me know what you think.

Wednesday, 15 February 2012



After being so excited about viewing the street art in Berlin, I was really disappointed when we spent the whole day in Kruetzberg searching street artist Blu’s work and found nothing. It turned out we just made a few wrong turnings and completely missed some of the most impressive street art I’ve seen. The scale and individuality of his work was incredible, he is well known for his big influence on the street art society.
Whist in a seminar yesterday I was reminded of his work and the stop motion videos he creates. I then spent all afternoon watching his videos and they are so addictive. Really amazing use of sound to mirror his films, with simple but captivating ideas that hook your attention. Worth looking into his work if you’re a fan of street art and animation.

Tuesday, 14 February 2012


Something wierdly attractive about Rick Genest? 
In this shoot for Acronym, featured in Highs Nobiety, there is just something about him. Also modelling for Mulger and featuring in Lady Gaga's music video the canadian artist is doing something right.

Saturday, 11 February 2012

Meat is Murder?

I have to be perfectly honest with the fact I’m not a huge supporter of animal rights. However when stumbling across this protest formed by PETA (People for the Ethic Treatment of Animals), I did have take a second to appreciate their shocking campaign. PETA demonstrators acted like packed pieces of meat, similar to ones you might see in the supermarket, just slightly bloodier. Branded with stickers that read ‘Billions of Animals Are Abused and Violently Killed Because You Eat Meat’.

As you can imagine PETA’s attempt did capture the public’s attention but almost had the reverse effect. When reading responses to the demonstration, people argued that these types of campaigns are getting a bit boring and unrealistic.

I’m not sure where I stand; obviously putting the issue in this type of context is hard hitting and shows how passionate the organization is on changing the publics opinion. But is it going to change my opinion on eating meat? Probably not. PETA might need to rethink their marketing tactics, clearly targeting meat eaters to feel guilty isn’t quite working; if anything it’s aggravating them.

What are your thoughts?

Wednesday, 8 February 2012

the origin of monsters

Photographed by Tim Walker, 'The Origin of Monsters' features in the SS12 edition of Love Magazine.
 Kristen McMenamy turns moth into a hauntingly beautiful shoot that I couldn’t help but instantly fall for. Styled by Katie Grand, everything about this works, stunning photography, styling and modelling.

Tuesday, 7 February 2012

Self Promotion

With the hand in of this terms portfolio on friday, Ive had little time to blog, but here's a piece of self promotion work that had to be included. We were asked to design business cards including a logo to represent ourselves and display them in different contexts.