Saw this advert at the cinemas last week for the first time, thought it was quite a powerful piece of film. Creative agency Hungry Man and post production house Framestore collaberated with QUIT UK to deliver a hard hitting cinema advert aimed towards teenagers. Aswell as the 'age yourself' app which enables people to see the effects of smoking by blowing cigarette smoke onto an image of themselves on their phone and seeing it age instantly. Really interesting way of targetting the youth audience, strong and effective strategy.
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