Monday, 16 December 2013

Sorry I spent it on myself...

It has been far too long since I last wrote a blog post, probably because I have graduated and entered the crazy world of being a grown up and working full time. Working as a Brand and Marketing Executive at Liquid Agency based in Nottingham, time seems to have flown by and before I knew it, I’ve been working for six months and it’s half way through the festive season.

Which leads me onto this post. Christmas is by far my favourite part of the year and not just for the never ending presents or the amazing party buffets but for the battle of the best Christmas campaign. We all love the classic ads from Coca Cola and Boots but each year there is one campaign that always seems to shine through. And for me it’s Harvey Nichols ‘I spent it on myself’ campaign.

As you watch the video above, you smile as you think the concept of the advert is humorous but not the most ground-breaking you’ve ever seen. Until it reaches the end and you realise that the budget gifts featured in the advert are actually available to buy in store. That’s right, you really can buy someone  a Harvey Nichols branded bath plug this Christmas. And boy do I have some ideas on who will be receiving some elastic bands and tooth picks this year. In my search to purchase one of these gifts online I was redirected to the ‘I spent it on myself’ page, where each novelty gift was strategically placed alongside a luxurious Harvey Nichols item. Side by side, the products were highlighted with the message ‘for you’ and ‘for them’. Targeting those customers who understand that a little something for their nearest and dearest means a bigger something for themselves.

I think what I love the most about this campaign is how refreshing an idea it really is. Year after year we see agencies creating Christmas campaigns that go for the emotional pull or the uplifting story but this is just about indulging yourself. Which although sounds selfish and yes Christmas is meant to be about sharing and giving, it's nice to see some originality breaking through. 

 And let's face it, I can't wait to give my stepmum some Lincolnshire gravel this Christmas. 

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