KKK

Currently bogged down by the ridiculous amount of uni work I have at the minute, I have been looking into the shock tactics that PETA (People for the Ethical Treatment of Animals) enforce to gain media attention. Generally impressed by their passionate approaches, I was more than shocked when I read about the organisation dressing up as the KKK outside the Westmister Dog Show. PETA dressed in white sheet-like clothing to evoke the presence of the KKK, the protesters claimed that the American Kennel Club wee attempting to build a master race of pure-breed dogs and by doing so is unhealthy to all dogs. The controversial stunt gained tons of publicity which was exactly PETA’s aim, but I can’t say I agree with the comparison and I actually find the organisation quite inconsiderate comparing the two. Until the Westminster Dog show starts to lynch and burn dogs at the stake, Ill choose not to support such a ridiculous campaign.

text and collect.

If I liked coffee I would be even more impressed than I already am with Zipwhip’s new text enabled espresso machine. Exclusivley for Zipwhip’s offices only, the machine allows you to text your choice of coffee and by the time you get to work your coffee is made. Pretty impressive, but it doesn’t stop there, it then prints out the last three digits of your mobile number in edible ink to ensure you collect the right drink. I have to admit I had never even heard of Zipwhip before I saw this video, but its definitely a good way to get themselves noticed, and with over 12,000 views already they're not doing a bad job.

Indifferenti

When it comes to branding we are all aware of the multinational companies in the industry but what would happen if you were to combine the unexpected? A project brought to you by Tommaso Guerra,‘Indifferenti’ merges six company logos, arch enemies of their business and demonstrates the way in which they would sit together. When you look at each one you cant help but think how well it works. If it is this easy to adapt, you have to ask the question of what a logo really means.

You think differently, just like Tommaso Guerra intended.

Steal Banksy

 Over the quiet summer period last year, the Australian Art Series Hotels solution was to hang a piece Banksy’s artwork and invite guests to steal it without getting caught and if they did so, they could keep it. The hotel asked people to ‘Stay the night to steal the art’. The artwork was exhibited and moved around between the three hotels with clues to its whereabouts shared via social media. I think its a really clever way of increasing revenue to the hotel and engaging with new and existing customers. With international coverage from over 61 countries and gaining over 7 million twitter impressions, its clear to see the campaign was a huge success.   

Sunny Sale

So we’ve all seen QR codes dotted around but how do we make them stand out? Well eMart, the WallMart of Korea designed the Sunny Sale, a QR code that could only be scanned when the sun shined and a shadow is created. Between noon and 1pm the Sunny Sale mobile site offered special offers in 13 different locations. Lunch hour sales rose by 25% and membership rose by 58%, pretty impressive stuff. With ideas like this, brands need to start thinking outside the box and considering new ways to connect with the public.