Over
the quiet summer period last year, the Australian Art Series Hotels solution
was to hang a piece Banksy’s artwork and invite guests to steal it without
getting caught and if they did so, they could keep it. The hotel asked people to ‘Stay the
night to steal the art’. The artwork was exhibited and moved around between the
three hotels with clues to its whereabouts shared via social media. I think its a really
clever way of increasing revenue to the hotel
and engaging with new and existing customers. With international coverage from over 61 countries and gaining over 7 million twitter impressions, its clear to see the campaign was a huge success.
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