Thursday, 13 September 2012

Olympic Torture Games

Yes, I know the Olympics are over and done with now but whether your bored of them or not I still seem to be finding more campaigns that I need to share. Although the Olympic adverts released this year have been pretty impressive, I did come across these Amnesty International torture campaigns that were designed in 2008 following the Beijing Olympics. The human rights organisation used popular sporting events and displayed them in a slightly less patriotic way, with the slogan reading ‘after the Olympic Games, the fight for human rights must go on’. Unfortunately for ad agency TBWA, the adverts were deemed too graphic to be released. I can understand that the use of the Olympics in this context might have been considered offensive, but it definitely gets the message across. Organisations like Amnesty struggle to compete against large corporate brands on a daily basis but when they produce such powerful imagery, I think it should be shared and not hidden.

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