Monday, 31 December 2012

Wimpys Braille Burgers

As sad as it sounds one of the things I look forward to at christmas is getting books for my course, I cant justify spending my own money on them so its nice to get them as presents. This year I got the book Goodvertising, which is literally like an encyclopaedia of advertising. Ive already managed to read it back to back, and found so many new things. Starting with the Wimpys braille burgers.

Wimpys aim was to let visually impaired people know that they offered braille menus in all of their restaurants. So to spread the word with the help of Metropolitan Republic, they built braille burgers using the sesame seeds on the buns. Reading '100% pure beef burger made for you', they sent them to three of the biggest blind institutions in South Africa and let 15 blind people finally see what they were eating. When I read about this I instantly thought how powerful and simple the idea was, although as mentioned in the video it was only small gesture, its executed brilliantly and brought together with a genuinely moving video. Nice to see fast food chains finally doing something sincere with their marketing. 

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