Tuesday, 18 December 2012

Its the motherhood, its another hood.

For a while now Ive been meaning to do a blog post but time has been limited with the large amount of work I have to do. And probably down to the fact that every time I sat down to write a post, I had nothing to write about. Listening to music on youtube I came across one advert I chose not to 'Skip' and actually watch. Known for their witty and funny approach to advertising, Fiat have released the Motherhood rap advert. Listing everything a mother has to go through from spending three months in pjs to swapping your sexy handbag to a snot stained sack, the advert features a range sharp lines with a catchy tune. Clearly targeting the everyday mum, Fiat barely promoted their car throughout the ad and focussed on appealing to a potential consumer. Really refreshing way for a car company to engage with its audience, hats off to Mother for creating what is being described as 'viral video gold'.

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