On a recent project we were asked to explore ways in which we could encourage behaviour changes. One brand that is continuously developing ideas that change consumers actions is Volkswagen with their ‘Fun theory’ campaign, from musical stairs to the worlds deepest bin they are constantly supporting ways that prompt the public to do the right thing. A favourite of mine is the design of their new energy saving car; portable TV screens have been fitted in the headrest of each seat but will only work once the passengers have fastened their seatbelt. A simple but effective way to encourage young passengers to be safe when travelling. Very clever and tactical campaign from Volkswagen.