There has been noticeably more campaigns focussing on drinking responsibly, many of which I find quite effective but non that really make an impact on my drinking habits. However one campaign formed by TBWA for watchyourdrink.com, is so cleverly done that it would definitely make me think twice. The idea was to place mini cocktail umbrellas in people’s drinks when they weren’t looking with a message that read ‘this is how easy it is to spike your drink’. Targeting bars across the country, the idea is brilliantly executed. I have to admit if I found that in my drink I might be slightly freaked out but it delivers an important message that you wouldn’t forget easily. Very well done.