With our current project involving creating a viral video to help promote London Fashion Weekend, we have been shown a selection of effective videos to consider. Last week we viewed Decode Jay-Z, I’d already read about the project but only when I watched the viral did I appreciate how amazing the idea was. One of the most intelligent campaigns I’ve ever seen, not only did it boost sales for Jay-Z but Bing saw an 11.7% increase of visits. I just wish I'd of had the chance to see the campaign at the time.
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