Whilst talking to my little brother on Skype recently he insisted on showing me his Lego masterpieces. Which took me back to the good old days, where you could create almost anything out of Lego and be entertained for hours. I saw these adverts and thought how well Lego have understood their consumer. I really love the simplicity of their concept and the playful executions. If anything it made me realise how much I miss Lego!