Whilst doing work on my current university project, it seems that I’m much more aware of viral videos that are released. You might have heard about the Starbucks ‘introduce yourself’ campaign this week, customers were asked to introduce themselves on the 14th of March to receive a free latte. Unfortunately for me, I hate lattes, but I did think it is a really great way to re-engage with their customers in a personal way. What I like most about the idea, is the viral supporting the campaign. I really love the way they have executed the idea by drawing on the coffee cups and creating a video animation that grabs your attention for a minute. Nicely done Starbucks.