When it comes to car advertising, Volkswagen’s constant innovative campaigns and projects always seem to wow me. However I was reading an article on the 10 best magazine adverts and came across this video from Peugot explaining their ‘Airbag advert’. The idea was to place 50,000 mini air bags in Brazilian magazine Exame, and instruct the reader to hit the front end of the Peugot on the opening page to experience the safety of their new range. The air bag inflates on the following page and demonstrates the benefits of the new Peugot 408. Very interesting work from ad agency Loducca.