Saturday, 14 April 2012

Reporters Without Borders

One of the most impressive uses of QR codes that I’ve seen is the talking campaign for
the free-press advocacy group Reporters Without Borders. The idea is to scan the QR code with your iPhone, then place the phone over the leader's mouth. The mouth starts talking but it's the voice of a journalist discussing media censorship in that country. When it comes to QR codes its not just as simple as placing the symbol on paper, brands need to start thinking of clever ideas that interact well with the public as well as putting a point across.

No comments:

Post a Comment