Filmed in the Red Light District, in Amersterdam, Stop The Traffik has launched a new experiential ad film to raise awareness of sex trafficking. Instead of pulling sexual erotic poses, the women in the windows break into a dance routine which entertains the people passing by. A sign above the building later reveals ‘every year, thousands of women are promised a dance career in Western Europe - sadly, they end up here'. Cue lots of shocked and embarassed faces as the men watching are opened to the harsh reality of sex trafficking. Hard hitting stuff by Duval Guillaume.