Sunday, 22 April 2012

red light district

Filmed in the Red Light District, in Amersterdam, Stop The Traffik has launched a new experiential ad film to raise awareness of sex trafficking. Instead of pulling sexual erotic poses, the women in the windows break into a dance routine which entertains the people passing by. A sign above the building later revealsevery year, thousands of women are promised a dance career in Western Europe - sadly, they end up here'. Cue lots of shocked and embarassed faces as the men watching are opened to the harsh reality of sex trafficking. Hard hitting stuff by Duval Guillaume.

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