Thursday, 26 July 2012

Meet the Superhumans

Although many people living in London are dreading it, I’m quite looking forward to the start of the Olympics, in particular the Paralympics. Every time I turn on the TV I seem to catch same advert supporting the Paralympics ‘Meet the Superhumans’ campaign and each time it grabs my attention. I admire the way Channel 4 have portrayed the athletes and their approach to telling their stories. To me I feel a lot more interested and intrigued to watch the Parlalympics after the release of the campaign, and the idea of watching the ‘superhumans’. Director Tom Tagholm said, "We knew we had to make some noise. We knew we had to add some edge and grit and attitude.” The campaign has been a huge success, with critics saying ‘its put other Olympics adverts to shame’ and I think I have to agree.

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