Monday, 9 January 2012

Human Trafficking

One of the most powerful advertising stunts I have seen is one directed by Matthias Harbeck for Amnesty International, by the ad agency Serviceplan. As you can see a real woman was placed inside a transparent suitcase and was put onto busy luggage claim carousels in German Airports. Clearly labelled with Amnesty International the suitcase also read 'protest against human trafficking'. Picked up by 58 different newspapers and magazines, Amnesty Internationals hard-hitting approach was not one to go unnoticed.

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