Wednesday, 6 June 2012

depressed copywriters

I recently discovered a group of copywriters who have decided to pretty much go against all current marketing and twist its original meaning. By placing scraps of paper over the ads with either a witty slogan or a humorous line, the group known as the ‘Depressed Copywriters’ have thrown a spanner into the copywriting industry. Reading through their Tumblr, I am a huge fan of their work, I love what they do and how they do it. It maybe considered as slightly cynical but I personally think its intellectual on a whole new level. It makes you realise how much we crap we are fed to believe, and how changing a few words can reveal a completely different message. Clever stuff from Chris Sheldon, Mariana Oliveira, Whitney Ruef and Tedd Wood.
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