Tuesday, 19 June 2012


As the video explains commuting the same route every day is exhuasting and reptitive but what if there was a way to entertain people whilst riding the subway. Visitnorway.com had the idea to use in-tunnel advertising, mounting multiple LED screens on the tunnel walls displaying scenic Noway imagery. With every screen perfectly aligned to each passenger window, it creates an enjoyable animation promoting Visitnorway.com. This idea has the ability to reach out to millions of passengers each day, its not the first time this type of outdoor medium has been used but its one of the most effective I have seen.

1 comment:

  1. Amazing, and I really would love to visit Norway, its on the list. x